Dive into growing Vietnam markets without spending thousands of dollars for expats

Hayato Oscar Yokoo

Managing Director

Born in a rice shop in Fukushima Japan.

After graduating from University of Wollongong in Australia with a major in Marketing, he moved around Japan and oversea and he have been involved in international expansion of several brands since his 20s, gaining practical experience in 10 countries in Asia and Europe.  He was also assigned to the Netherlands and Vietnam as a expat.  He was so used to "an environment where you have to do everything yourself" that his areas of expertise are diverse.  He can provide one-stop support for international expansion in F&B and retail (his specialty is pastry business), logistics coordination, operation construction, store development, and franchise business development, but he still enjoys serving customers the most. In September 2024, he started his own company to fulfill a promise he made to his late grandmother.